Calico Wallpaper Launches Its Latest In-House Collections: Prima and Sway

New York, NY – Calico Wallpaper introduces two new collections entitled ‘Prima’ and ‘Sway,’ designed in-house by Creative Director and Co-Founder Rachel Cope. Emulating the meditative properties of nature through its watercolor medium, both collections feature painterly interpretations of branches that bring forth a serene sense of motion into any interior.

“When creating these collections, I wanted to bring the serenity of the outside to inside environments,” explains Rachel Cope. “Using water-based paint provided an additional connection to nature, transforming the compositions to have a calming presence. The intention behind Prima and Sway really comes through in the colors I chose, each pulling from natural elements.”

Prima reflects an early moment of botanical form: when light, shadow, and structure first take shape. Rendered in wet-on-wet monochrome watercolor, the design manifests the medium’s versatility through fluid washes and decisive gestures. Insinuating foliage viewed through a blurred lens, the composition invites a glimpse of depth and movement without overt representation. Prima offers a fresh portrayal of nature, where each mark feels intentional yet unforced across the canvas.

Sway explores the gentle rhythm of branches in the breeze through watercolor, woven into tactile beauty. Painted with diluted strokes and layered washes, the design suggests the natural arc and suspension of willow branches as they respond to air and light. Lines elongate and overlap, providing an atmospheric dimensionality, while variations in tone provide a refreshing composition. Sway alludes to refined motion, defined by restraint, movement, and material presence.

Together, Prima and Sway utilize the luminosity of watercolor to express the duality between art and nature. Printed on woven sisal, the material adds a subtle texture that enhances the artwork’s organic essence and tonal variation.

Prima is available in seven colorways: Basil, Blur, Focus, Halcyon, Mistline, Rain, and Russet; Sway is also available in seven colorways: Aureline, Bower, Bramble, Glade, Liminal, Reed, and Veer.

Prima Colorways

Clockwise: Basil, Blur, Focus, Halycon, Mistline, Rain, Russet

Sway Colorways

Clockwise: Aureline, Bower, Bramble, Glade, Liminal, Reed, Veer

Calico Wallpaper is printed on PVC-free clay-coated paper. The brand employs advanced technologies to translate the designs to be utilized for their new ordering system, Panorama. This streamlined process maintains the custom nature that the brand is known for, allowing for a more efficient ordering process to reduce lead-time to as little as four weeks. Prima and Sway will be available for purchase and sample orders as of June 24, 2025 through www.calicowallpaper.com.

MEDIA CONTACT

calicowallpaper@camronglobal.com

ABOUT CALICO WALLPAPER

Calico Wallpaper is a designer of bespoke wallpaper. The company was founded in Brooklyn, New York, in 2013 by creative and life partners Nicholas and Rachel Cope. Their process combines artisanal methods from the decorative arts, such as traditional marbling and dip-dyeing techniques, with innovative technologies. Calico Wallpaper works with a global roster of leading designers and architects. In addition to residential and hospitality projects, Calico Wallpaper’s designs have been exhibited internationally at Milan Design Week and London Design Festival and have obtained a place in the permanent collection at Cooper Hewitt, Smithsonian Design Museum. In 2021, Calico Wallpaper opened its first showroom at 57 Lispenard Street, New York, NY, with partner and furniture manufacturer Stellar Works.